For the matter of fact, we love things that are monogram made, and if it has out initials emblazoned on it, it automatically takes the top spot on our most prized possessions. This surprisingly true that phone cases are in that list. This penchant is followed and taken over by the world of fashion. You might have seen initials engraved on multiple accessories like Celine’s alphabet necklace, but one thing never got out of trend since its launch. The CHAOS phone cases are the best ever launched phone case which made to the list of style statement.
The launch of CHAOS
The CHAOS phone cases have been on trend since there launching in late 2016. This phone case style is walking proof of the statement ‘simple but effective.’ Simpler things look smart and elegant. The concept of monogramming leather accessories and making it a luxury statement was thought by the super-stylists Katie Lyall and Charlotte Stockdale. Both the fashionistas have previously worked for the British Vogue, i-D and Garage Magazine, Chanel, and Victoria’s Secret.
The CHAOS Fashion Consultancy did set up in 1998. While phone cases are the ones that earn the most organic PR through influencer and celebrity posts on Instagram, other accessories call for the same kind of label. These label accessories include a wide range of things like laptop covers, clutch bags, AirPod cases, cardholders, passport covers, cable holders, keyrings, luggage tags, charms, and lanyards. All such accessories are capable of being personalized.
The thought of the founders of CHAOS
There is always a thought behind creating a brand, some personal experiences, and an inspiration. Here is what Chaos thinks of CHAOS.
Why the name Chaos?
They went with Choas as they had enough of it in their own lives too. They were recommended that they should name the company as the name they describe for their lives.CHAOS seemed perfect
Who is their ideal customer?
To which they answered that a Queen would be a dream.
What value did the Styling experience give?
Their experience of designing and seeing something through the conception of marketing and advertising means they need to have a team to complete a task that they have prepared for in their styling experience. Stylist‘s expertise has enabled them to experiment in roles that have wide boundaries.
Thoughts on the popularity of customization.
At the moment, customization has become possible. It has always been something when you personalize something and that everyone has loved, it becomes one of a kind, and it is yours. Stylists Katie Lyall and Charlotte Stockdale emphasize that they don’t see it going away anytime soon because they are not tired of it. And if they are not bored, you are not bored with it either. They’ve got a lot of ideas as to how to make it feel new!
Starting the business.
You can’t find the cash, so probably not the best to thought to start a brand, if you can’t find the time then. They suggest that you find and ask them to walk you through their first two years of starting a brand and see if you have the appetite for it in the long run. It is great fun, exciting, and stimulating; however, it is also terrifying and demands an extraordinary degree of dedication and hard work.
